Creating and Maintaining Â鶹ÊÓƵ Social Media
Branded university social media accounts serve as powerful amplifiers for individual units, departments, and programs.
Â鶹ÊÓƵ students and employees participating in social media usage as an official job function or on behalf of the university must follow the proper steps for Â鶹ÊÓƵ branded Social Media Accounts.
Before You Start
- Why establish a social media presence?
- What are your goals?
- Can your needs be met through official Â鶹ÊÓƵ channels? (e.g., Facebook, Twitter, Instagram)
- Plan the type of content you will share and how frequently.
- Ensure a Â鶹ÊÓƵ faculty or staff member is an administrator at all times.
- Got plans for succession if administrators change?
Request Process
Moderating & Maintenance
Content Standards:
- Refer to the for guidelines before posting.
- Use this disclaimer for posts:“The postings on this site are my own and do not represent the views of the University of North Georgia.”
- Content should always relate to Â鶹ÊÓƵ programs, services, or business.
- Do not solicit funds or promote commercial entities.
- Remove posts that violate the terms of service or Â鶹ÊÓƵ policies.
- Copyright Compliance: Only post content (images, videos, etc.) you own or have permission to use.
- Images: Ensure profile and header images reflect Â鶹ÊÓƵ’s professional tone.
- Logo Usage: Â鶹ÊÓƵ logos and branded items must be approved by Strategic Communications & Marketing. Unauthorized use is a copyright violation.
- Adhere to the Â鶹ÊÓƵ Brand Identity Guide
- Ensure posts are valuable, relevant, and don’t overwhelm your audience.
- Posts with high-quality images (72 dpi) and compelling content get more engagement.
- han one semester may be removed from the directory.
- Use Social Media to Drive Traffic: Link to your department’s website or the official Â鶹ÊÓƵ site to increase visibility and engagement.
- Share Official Content: Repost content from official Â鶹ÊÓƵ channels or tag Â鶹ÊÓƵ’s social media accounts for greater visibility.
- Engage with followers regularly. Handle negative comments professionally and, if necessary, take sensitive issues offline.
- Correct misinformation promptly with factual content and include links when possible. If the topic is controversial, sensitive, or potentially offensive/political, consult with the Strategic Marketing and Communications team at strategiccommunications&marketing@ung.edu for assistance.
- Contact the Â鶹ÊÓƵ Social Media Manager or Public Safety if comments involve threats, harassment, or violations of policy.
Emergency Communications on Social Media
All crisis and/or emergency communications will be generated by the Office of Strategic Communications & Marketing in conjunction with the Â鶹ÊÓƵ Department of Public Safety and be posted on the main and accounts.
Departmental and unit social media sites should not speculate or freelance emergency information without central coordination – this can result in the distribution of incorrect information.
